Infiniti

Infiniti (インフィニティ InfinitiIPA: [iɰ̃ɸiniti]) is the luxury vehicle division of Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989 in North America.

The marketing network for Infiniti-branded vehicles includes dealers in over 50 countries.[2]

In January 2018 chief executive Hiroto Saikawa announced that the Infiniti brand would be transformed into an electric brand, with all new vehicles either being hybrid or all electric by 2021.[3]

In 2012, Infiniti moved its global headquarters from the Nissan corporate building in Yokohama and incorporated in Hong Kong as Infiniti Global Limited, with Carlos Ghosn intending for Infiniti to have a greater focus on the burgeoning luxury market in mainland China as it forecast the country to become the largest luxury car market.[4] Nissan appointed Roland Krüger, former head of BMW‘s Asian division, as president of Infiniti in September 2014.[5]

With its QX60 crossover (formerly known as JX35) Infiniti began to produce vehicles outside Japan.[4] In 2014, it is expected to start producing two models in Xiangyang, China, a plant operated by Nissan’s joint venture with Dongfeng Motor.[4] At the same time Nissan Motor Manufacturing UK was expanding in SunderlandEngland, to produce a new compact car named Q30 in 2015.[4